Home Depot: Home Services Landing Pages

Designed next generation UI framework, information architecture and content strategy for 30+ home services landing pages to increase online traffic (SEO) and lead generation which will result in higher revenue and lower costs

Design Leader Lead Generation SEO Customer Journey Web/Responsive Web Interactive Prototypes Agile Iterative Designs A/B Testing Leader Content Strategy
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Home Depot: Schedule a (Flooring) Measure

Redesigned the end-to-end flow that is easy to use and optimized for all screen sizes resulting in higher lead conversions for flooring (Carpet, Tiles, Wood etc.) business units

Design Leader Product Management Web/Responsive Web Agile Lead Generation Usability Evaluation
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Trekommend.com

A website that allows users to 'discover' local events (Family, Sports, Music, Social, Festivals etc.) at travel destinations worldwide and 'plan' their visits by creating itineraries

Co-founder Start-up Product Management Project Management Web/Responsive Web Design System SEO Marketing
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Service Connect Reports

Designed new web-based business application used by all Home Depot store executives ( District Managers, Territory Managers, Regional Managers etc.) to track overall health of the home services business (leads pipeline) across all business units at any given time.

Design Leader Product Management Stakeholder Interviews Business Application Web/Responsive Web Usability Feedback Iterative Designs
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Email Templates

Created new visually appealing email templates for consumer communication which will increase consumer engagement and brand trust.

Design Leader Visual Design & Explorations Web/Responsive Web Iterative Designs
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Pro On-boarding

Designed new self-service online tool for various home services professionals across the USA that will provide online on-boarding process (based on the state rules and regulations). This tool will allow business to scale across nation a lot faster while reducing the overall cost.

Design Leader Stakeholder Interviews Web/Responsive Web Interactive Prototypes Usability Feedback Iterative Designs
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Service Connect HP

Created new user-friendly and easy to use information architecture and navigation model for the hundreds of home services offered by Home Depot and its subsidiaries.

Design Leader Information Architecture Stakeholder Interviews Business Application Web/Responsive Web Interactive Prototypes Usability Feedback Iterative Designs
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