Customer journey maps help businesses gain insights into common customer pain points, how they can improve the customer experience, and define what customers, and prospective customers, need in order to complete a purchase.

Below are few examples of the initiatives I led and was responsible for execution and final deliverables. These documents provided key insights to the buisness leaders and were immensely helpful in driving business strategy, product vision and roadmaps. A huge win for the UX teams and partners!