Schedule a Mesaure | Akshay Shriniwar

Schedule a Flooring Measure

Redesigned the end-to-end flow that is easy to use and optimized for all screen sizes resulting in higher lead conversions for flooring (Carpet, Tiles, Wood etc.) business units

Design Leader Lead Generation SEO Customer Journey Web/Responsive Web Interactive Prototypes Agile Iterative Designs A/B Testing Leader Content Strategy

My Role

Led design direction, strategy and execution of end-to-end user experience including collaboration with cross-functional teams (engineering, product, marketing, etc.)

Background

Problem Statement

99% Drop- off (less than 1% conversion)
Not optimized for mobile- zero leads on mobile devices

Goals

Identify and fix usability issues by creating user friendly and easy to use experience
Optimize user experience for all screen sizes

KPIs

Increase leads conversion by 2%

Process

Understand Overall Business Processes
Huriestic Evaluation of Current Experience
High Level Concepts / WIreframes
High Fidelity Mocks
Usability Studies (Web + Mobile)
Design & Copy Updates
Implementation
A/B Test(s) & Updates

Process

Implementation

Before Experience

These were the steps and experience customers were going through before, for both desktop and mobile.

Flooring landing page
Enter zip code
Select store
House information

Rooms & flooring (add one at a time)
Rooms & flooring info added
House & billing address
Credit card info

High Level Concepts/ Wireframes

Brainstorming sessions with team members (Designers, Researchers, Product Manager, Content Strategist ) to create concepts and map out information architecture.