Professional Profile
Seasoned UX design leader with experience in building, managing and mentoring high-performing teams of Product Designers, Visual Designers, UX Researchers & Prototypers to deliver innovative solutions for customers. Expert in creating and implementing product/UX design processes, systems, standards and research activities across various product platforms.
15+ years of designing innovative and engaging products for both consumer and enterprise applications across various industries and domains. Involved in all stages of product development, which include collaborative work with product management, marketing, customer service, sales, and engineering to deliver innovative solutions that meet both business goals and user needs.
Expertise
- Design Leadership & Management
- Product & UX Design Strategy
- Enterprise & Consumer Applications
- Hiring & Mentorship
- Design Systems
- Agile, A/B Testing, Machine Learning (ML)
Professional Journey
Sr. Manager- UX Design
GoDaddy Inc, Sunnyvale, CA
Environment: UX leadership, Small-Business Applications, Agile, UX Research, Customer Journey Mapping
- Leading design direction, strategy, team, and vision for next generation of productivity applications for entrepreneurs and small-businesses
UX Design & Research Manager
The Home Depot (RedBeacon LLC), Foster City, CA
Environment: UX Leadership, Online Home Services, Service Provider Marketplace, Mobile Web & Apps, Agile
- Lead design direction, strategy, team, and vision for consumer & business applications
- Managed, mentoring and build a talented team of UX professionals
- Designed and implemented key processes and managed external vendor contracts and budgets
UX Designer/ Strategist (Consultant)
CyberSource & Authorize.net (VISA Inc.), CA
Environment: Payment Processing & Security, Enterprise Applications, Mobile apps, Agile, Illustrator, etc.
- Redesigned key modules of applications used by 400K+ merchants across the world
- Designed POS (Point of sale) phone & tablet app used by small and medium sized merchants
Co-founder/ Lead Designer
Trekommend.com LLC, CA
Environment: Local Events Discovery, Product Management, Web & Responsive Web, Entrepreneurship
- One of the two founding members, designed & built the entire product from scratch for both, Web and mWeb/Responsive Web
- Managed end-to-end product lifecycle and operations including funding
Principal UX Designer
Auction.com LLC, CA
Environment: E-commerce (Real State Auctions), Agile, UX Design, Usability, Omnigraffe, Illustrator etc.
- First start-up experience
- End to end website evaluation and redesign
- UI components and create library and standards
Master of Business Administration (MBA)
San Francisco State University, San Francisco, CA
Lead Designer, Seller Experience
StubHub (eBay Inc.), San Francisco, CA
Environment: E-commerce (Secondary ticket market), Interface Design, Agile, Usability, Prototyping, Photoshop, etc.
- Oversaw design of features from concept to launch
- Mentored and educated peers, and teammates
- Expert in incorporating UX activities in Agile environment
- Created design guidelines, process enhancements, and tool-kits
Senior Interaction Designer, Fusion Apps- UX (CRM)
Oracle Corporation, Redwood City, CA
Environment: Enterprise Applications, CRM, Saas, User Centered Design, Prototyping, Photoshop etc.
- Designed large scale enterprise applications used by worldwide audiance/customer base
- Collaborated with product managers (30+), dev teams and stakeholders distributed across continents!
- Built interactive prototypes (HTML/CSS/JS)
MS- Human Factors Engineering (HCI Major)
Wright State University, Dayton, OHIO
Graduate Research Assistant
- Conducted research in Biologically Inspired Adaptive Interface Design and Usability
